3 Great Ideas for Marketing After the Greats Using Custom Lanyards
The most successful marketers are the ones who find innovative ways beyond the norm to catch (and keep) people's attention. And while promotional lanyards are far from the most unique promotional item--to the contrary being one of the most popular and widespread promotional products--there are still plenty of unique ways to put custom lanyards to work for you.
With that in mind, this article is dedicated some less common and more unique ways of using custom lanyards to follow in the footsteps of the world's greatest marketers and launch awareness of your business or organization or other marketing message into the stratosphere.
1. One such innovative use for custom lanyards that many marketers might not think of is as a consolation prize for raffles, contests, sweepstakes, sales incentives, and other competitions. It's only common sense that the more prizes you're offering to give away, the more interest there will be in your raffle, contest, sweepstakes, sales incentive, or competition. By giving away custom lanyards as consolation prizes, you can make everyone who participates into a winner.
2. Another way to emulate the greats is to bundle custom lanyards with another, larger, promotional item that people can use the imprinted lanyards to secure. For example, custom promotional USB flash drives are fast becoming a popular higher-end promotional item. They're also quite easy to lose. Therefore, giving away a custom lanyard with the promotional USB flash drive allows the end user to hold onto that USB flash drive longer, thereby keeping your company name, logo, and marketing message around longer.
Even if you can't (or choose not to) afford purchasing larger, more expensive promotional products to secure to your custom lanyards, you can still offer the promotional lanyards as free bonus gifts included with purchase of a larger item (like a digital camera, for example).
3. Lastly, yet one more way to use custom lanyards to market like the greats do is to distribute custom lanyards as identifiers of membership in a group, committee, or team. Whether dividing your sales team into committees or dividing your event's attendees into teams for some friendly competition, or dividing your classroom of students into separate work groups, giving each committee or team or group member a color-coded custom lanyard not only helps identify participants, but it also helps establish a sense of comradeship, belonging, and pride amongst them.
All it takes is a bit of creative thinking to come up with new and innovative ways to market after the greats using custom lanyards.